The concept of “one more” means that when you think you’re done, do one more. One more phone call, one more email, one more text, one more social engagement, one more prospecting attempt, give out one more business card, send out one more video, make one more attempt to close. One more!

For instance, if you make 10 rushed, poorly thought-out phone calls just to get through your task list, adding one more probably won’t do any good. What I’m saying is that when you follow-up with prospects, and you simply ask “have you decided yet?” or “do you have any questions?” it’s probably not very effective. However, if you review your CRM first to see what was previously discussed, or whether you made any notes that would enable you to connect on a more personal level, it can become a quality phone call.

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