Selling Cars in the Age of Disruption
We’re living in the age of disruption – and that is increasingly true in the automotive industry.
Technology is empowering customers to dictate more of their purchasing experience and, as in other industries, automotive consumers expect to get what they want, when they want it and how they want it delivered.
As these trends continue to progress, car dealers must start making changes to their business or risk getting left behind. UPS recently released the UPS Pulse of the Online Shopper Study to evaluate consumer shopping habits from pre-purchase to post-delivery. The study, based on a comScore survey of more than 5,000 U.S. online shoppers, was analyzed for insights from online shoppers who specially purchased automotive parts/accessories.
According to the study, 12% of online shoppers reported that they purchased automotive parts/accessories in the past three months – and that number is growing.
It’s worth noting that online shopping isn’t just for Millennials anymore. In fact, the survey found a high proportion of males, rural shoppers and non-Millennials (those over 35 years of age) purchasing automotive parts/accessories online.