It’s a cliché we hear in gags, see in cartoons, and read in articles: how to outsmart, outplay, and out-negotiate the car salesperson. But with today’s amenities like fancy coffee bars, bright retail stores, in-house restaurants, free Wi-Fi, and satellite TV, consumers no longer fear the auto-buying experience.

Following the free-fall of the economy during 2008–2009 and its subsequent recovery, the auto sales trade has come back with a resounding bang. The National Automobile Dealers Association (NADA) forecasts that 17.1 million new and 15.3 million used cars and light trucks will be sold in 2017.


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