Women buyers now account for 45% of all new car sales. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom. Less than 40% feel confident. And a full 75% of women say they feel misunderstood by car marketers.
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews and prefer to read reviews written by other women.