3 Consumer Trends to Watch
LAS VEGAS – Tanya Sanders, a managing director at Chase Auto Finance, cites three trends to watch in automotive retailing and financing.
First: “It’s now digital everything,” she says, citing a consumer survey Chase did. “Consumers want to buy what they want, when they want.”
Second: “Physical locations still matter. Think Apple stores. Consumers don’t just want to buy. They want to experience the product.” That includes dealership test drives.
Third: “Trust still matters. Consumers want to spend their money at places they trust.”
Sanders shares those survey results at the American Financial Services Assn.’s Vehicle Finance Conference held in conjunction with the 2018 National Automobile Dealers Assn.’s annual convention here.
Chase research indicates 50% of U.S. consumers would like to come close to completely buying a car online. “The only thing stopping them is the test drive. Seventy-six percent still want that,” Sanders says.